If you live in the Wallingford neighborhood of Seattle, WA, you're undoubtedly familiar with this sign at the Chevron. Each week, the store uses the sign to bring a smile to the faces of locals...four lines at a time.
"In October of 2005 we converted our auto repair shop into an ExtraMile convenience store and suddenly we had a problem. It had always been easy to think of useful messages to put on the sign for things like service promotions and store specials and the like. But with the ExtraMile, there were no more cars to fix and the place was plastered with store specials."
The owner of the Wallingford Chevron, Jim Bernard, said, "When it came time to put something up on the reader board, my manager and I looked at each other and said, 'Everything's done. Let's just do something silly. Something fun.'"'
Manager Cassandra Spangler said she believes "it affects the community in a happy way because they come down this 45th Street and they see so many sales signs. 'Come in and buy this,' 'Two for one,' or whatnot. It's just a great way for the community to connect with us."
It took me a second to get this one. At first I thought they meant that they were only attractive in short bursts. Not sure if that makes the joke funnier, but it does provide a visual image that will stick with me for the rest of my commute, so thanks, sign!