The meaning of the BMW logo is two-fold. First, the white-on-sky-blue symbol represents a whirling propeller, because BMW began as an aircraft company. The colors and design also are reminiscent of the flag of Bavaria, BMW's place of origin.
Steve Jobs claimed he was on a fruitarian diet when the company name "Apple" occurred to him as "fun, spirited and not intimidating." The original logo also depicted Sir Isaac Newton sitting under that fateful tree, so there's an implication of advancing knowledge too.
According to Toyota, the overlapping ellipses in its logo represent the "unification of the hearts of our customers and the heart of Toyota products." Also, some people think all the letters of the company's name can be discerned in the swoops and circles of the logo.
Look at the negative space between the E and the X in FedEx's logo. Notice how it forms a perfect forward arrow. That's there to tickle your brain subliminally, suggested the speed and reliability of the company's shipping service.
This one's simple. In German, "volks" means people, and "wagen" means car. Therefore, Volkswagen is the car of the people. It was also the car of the Third Reich, but let's not get down to brass tacks or anything.
You probably know Cisco as the company that made the phones everyone uses at work. You may have guessed that the company is named for San Fracisco, its city of origin, and you'd be right. But did you notice that the symbol in the logo resembles not just audio waves, but also the Golden Gate Bridge?
The National Broadcasting Company's famous peacock logo represents the company's pride over its product and programming. And the rainbow colors of the logo were designed to show off state-of-the-art color TV sets in the '50s.
Why does this chocolate bar have a mountain for a logo? Specifically, that mountain is the Matterhorn in the Swiss Alps, because this confection is from Switzerland. But look closer. See the rearing bear within the mountain? A bear is the symbol of Bern, the company's home city.
Do the rings of Audi represent the strength of unity between company and customer? Are the meant to remind us of Olympic achievement? Nope. They represent four companies – Audi, Horch, DKW and Wanderer – that merged to form the new Audi. How boring and corporate.
Everyone with eyes knows the Obama '08 campaign logo looks like the Pepsi logo. Even President Obama hated it. “The logo I thought was a loser," Obama said. "It looked like the Pepsi logo, and I thought, ‘That seems a little corporate to me.'"
Ah, but the plot thickens. After President Obama's election, Pepsi redesigned its logo. Keeping the same basic shape and appearance of the nonsensical, swirly, circle thing, the product's name was spelled in all lowercase instead of the classic all caps. And many noted that, when flipped upside-down, it appeared to spell "isded," or "is dead." Was the new Pepsi logo therefore a threat against the life of President Obama? No. Of course not. That's incredibly stupid.
The original Adidas logo was just three meaningless stripes. In a redesign, those stripes were tilted to form the shape of a mountain. It represents the figurative mountain one would have to climb to reach the level of athletic achievement the company represents.
The Baskin-Robbins symbol is a B and an R for "Baskin-Robbins." Pretty simple, right? But look again, right there in the center of the "BR." The pink part is also a "31," which represents the ice-cream store's 31 flavors.
Google's logo isn't colorful just for the sake of being colorful. That green L is full of meaning. "There were a lot of different color iterations", explained Ruth Kedar, the logo's designer. "We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules."
Mercedes as a company dates back to the 19th century, and even its logo was designed way back in the '20s. So what does that famous three-pointed star mean? It represents mobility across land, sea and air. Hey, stop snickering! Branding and marketing back then wasn't what it is now. Shut up.
Every notice how the two T's in the middle of the Tostitos look like little people? And they're dipping a corn chip into a bowl of salsa! Maybe I should buy some salsa too... Ohhh, you got me, Tostitos!