This is pretty insane, considering the film grossed $248 million, making it the fifth highest-earning independent film ever made. For some perspective, for $1 spent on the film, close to $11,000 was earned.
2. The Legend Of The Blair Witch Was Made Up For The Movie
This is kind of sad, because how cool would it be if they used an actual legend? The creators of the film certainly did a very thorough job in making it seem like an old folktale, as you’ll see in later slides.
3. The Cast Had To Stay In Character For The Entire Filming Process
The main actors agreed to stay in character for the duration of filming in order to make the film as life-like as possible. They actually slept in tents in the forest, just like the characters in the movie do.
Perhaps what’s even more impressive is the fact that the entire movie was filmed in only eight days!
And in case there ever was an actual emergency during filming, the cast had a safe word they could use in order to break character. But, the rule was that all three of the actors had to say the safe word collectively.
5. A Lot Of People Actually Went Looking For The Blair Witch
Some fans of the film were so convinced that the Blair Witch was real that they traveled to Maryland to go looking for the infamous house in the woods. We can only imagine that they were pretty disappointed when they got there...
6. The Director Set Up A Fake Website Before The Movie Came Out
Co-Director Eduardo Sanchez created a website to make people think that the Blair Witch was a real-life legend even before the movie came out. This tactic was apparently very effective, considering how many people thought the Blair Witch was real.
Artisan Entertainment, the owner of the film’s distribution rights, went so far as to hide the actors during the film’s release and edit their IMDB pages to say that they all had died. Fans were so convinced by the elaborate hoax that some began sending Heather Donahue’s mother condolence cards.
The actor’s reactions to things in the film are fairly genuine - the crew would shake the tent in the middle of the night and plant creepy things for them to find.
“We played sounds of little kids playing outside their tent, we made noises in the middle of the night, we led them to this crazy house at the end,” said co-director Dan Myrick. “We basically just played the Blair Witch.”
Heather calling Josh “Mr. Punctuality” in the film was an inside joke referring to the fact that Josh had been extremely late to filming that day. The directors were so annoyed by his tardiness that they decided to kill off his character before Mike’s.
14. Heather Didn’t Know She Was Too Zoomed In During Her Famous Monologue
Interestingly enough, Josh is the only one of the trio that continued his acting career full-time. Heather is now a marijuana farmer and the author of a memoir, and Mike works as a furniture mover on Late Night with Conan O’Brien.